Fragmentglass

Product series launch – BOMMA

We were tasked with crafting a story to capture the journey of glass—transforming from old fragments into Bomma’s newest masterpiece collection.

To bring this vision to life, we set out to showcase the beauty of recycled glass shards, melted and reborn, in a captivating short film. Embracing the challenge of revealing the “unwitnessable,” we used CGI to amplify the emotional impact of this transformation.

Beyond the film, we created virtual environments to showcase the Fragments collection in refined, moody settings, allowing each piece to shine in spaces tailored to its essence.

Product Renderings

Visual Development

Credits

Direction & Production: Mangoshake, Client: Bomma, Designer: Dechem studio